“The Market”– a unique, fresh, food-led marketplace to open at 22 Bishopsgate in 2020
22 Bishopsgate, the next generation work space, announces the addition of The Market, a first of its kind, 20,000-square-foot food hub which building owners and developers AXA IM – Real Assets will run in partnership with leading hospitality group rhubarb and champions of grassroots talent of the food and beverage industry, The Young British Foodies (YBFs).
Occupying the communal spaces across the 2nd floor of 22 Bishopsgate, The Market will include a restaurant and adjoining terrace, a modern wine bar, as well as a selection of food and drink offerings in street-food style kiosks and pop-ups that are continually rotated to provide diversity, new ideas and choice. The 450-cover space will also house an events and cultural area supporting a dynamic programme of talks, music and private events.
While The Market will only be accessible to the 22 Bishopsgate community during the day, it aims to become a destination that all Londoners can enjoy by opening its doors to the public outside business hours and on Saturdays. The Market will also offer food and catering services directly to the 12,000-strong diverse and active business population residing in the ‘vertical village’ development.
Designed to shine a spotlight on the future tastemakers of the British food and drink industry, The YBFs will source the varying range of operators for the kiosk elements of The Market, working with hotly-tipped culinary stars of the future in a first-of-its-kind collaboration. The YBFs have previously worked with industry veterans including Nuno Mendes, Yotam Ottolenghi and Melissa Hemsley with past winners of the YBF Chef of the Year award including Tomos Parry of Brat and Richard Falk of The Dairy. In partnership with the YBFs, leading hospitality group rhubarb will oversee the wider culinary offering and management of The Market.
The design of the market is being undertaken as a collaboration between two groups with international, award-winning hospitality experience and James Beard Award winners – New York’s The MP Shift and Brighton’s Design LSM. The design plays on the idea of a modern interpretation of the guild, reflecting a contemporary twist on the heritage of artisans, craftsmanship, community and trading that represent the many facets of the city. Using architecturally clean arches and stained glass in a contemporary, understated style with natural timbers, light concrete, neutral stones and list plaster, the materials are reminiscent of those often found in London’s historic guild halls.
Amy Morris, Co-Founder and Creative Director, The MP Shift said: “We believe in 22 Bishopsgate’s vision to radically embrace a new environment for the way we work. Your surroundings have a strong impact on your day and The MP Shift’s partnership with Design LSM aims to create spaces that invite collaboration and spark ideas. It's a dream project with a dream team in one of our favourite cities."
Karen Taylor, Projects Director, Design LSM said: “We are thrilled to be a part of this monumental and exciting development for 22 Bishopsgate. Our collaborative design with U.S. agency The MP Shift delivers a highly polished and thoughtful aesthetic capturing the spirit of a modern day guild. Creating a true ‘sense of place’ where 22 Bishopsgate’s community can unwind, dine, relax and socialise.”
Lily Jones, Co-Founder of The YBFs and Founder of the acclaimed Lily Vanilli bakery in East London, said: “22 Bishopsgate is creating a permanent platform to incubate concepts from the food and drink stars of the future, which demonstrates a real commitment to supporting emerging talent in the industry. The YBFs looks forward to collaborating with the 22 Bishopsgate team to create a new foodie destination for London.”
Harry Badham, UK Head of Development at AXA IM – Real Assets, said: “Culture and amenity are an integral part of 22 Bishopsgate and both are becoming increasingly critical in the success of any workplace.
“One of the most important manifestations of this combination at 22 Bishopsgate will be The Market; a 20,000 sqft food-led culture and events space on the 2nd floor which is fully integrated into the building’s lobby and entrances with links to the outdoor spaces.
“Over the last 12 months we have met and worked with many of the people at the forefront of the food and hospitality world both to refine the offer at The Market, and to select the best operator, designers and partners. We want the offer to stay relevant over time, adapting and evolving in response to trends and tastes to best serve 22 Bishopsgate’s community, and we believe we have created a unique collaboration that will achieve this aim.”
22 Bishopsgate will be the first of its kind to house a food hub like The Market, as well as an innovation hub, gym and wellbeing retreat. The development will also offer a curated ‘art walk’, business club, auditorium, meeting spaces, project space and cycle hub, as well as the London’s highest free public viewing gallery. It will be the first UK tower to contain in excess of 100,000 square feet of integrated amenity and social spaces, creating an inspiring, healthy and energising workplace for a vibrant and diverse business workforce of 12,000 people.
Notes to Editors
About 22 Bishopsgate
Currently under construction, 22 Bishopsgate is a new people-focused workplace spanning 62 storeys which will offer a diverse range of community spaces all designed to inspire businesses and their staff. In addition to the market on level two, there will be an innovation hub, gym with London’s first climbing window, wellbeing retreat, business club, Bike Park, as well as the capital’s highest viewing gallery, with art interventions throughout.
International firms AXA Investment Managers, Hiscox and Beazley have already committed to relocating their UK headquarters to 22 Bishopsgate in 2020, with several further companies from a variety of sectors at advanced stages of negotiations ahead of the building’s practical completion.
About AXA Investment Managers - Real Assets
AXA Investment Managers - Real Assets has €82 billion in assets under management, including €62.1 billion in direct property & infrastructure and €16.6 billion in real asset finance as of end of December 2018. We offer a 360° approach to investing in real assets, which comprises opportunities in equity or debt, across different geographies and sectors, as well as via private or listed instruments. We are a global leader in real assets investment, the number one property portfolio and asset manager in Europe, and one of the largest worldwide. Our teams have been managing funds and mandates for over 30 years and comprise over 600 people in 13 offices that operate in over 20 countries around the world, which provide us with in-depth knowledge of countries, cities and sectors.
AXA Investment Managers is part of the AXA Group, a world leader in financial protection and wealth management.
Premium hospitality group, rhubarb’s portfolio includes a number of well-known restaurants in London including Fenchurch and Darwin Brasserie in Sky Garden and CODA by Eric Chavot at the Royal Albert Hall. As the accredited caterer at over 60 venues across London and the Home Counties, rhubarb is dedicated to delivering bespoke menus, creative flair and seamless service for over 20 years. In March 2019, rhubarb opened their first international location; Wild ink restaurant and bar in New York.
About the YBFs
Founded by publicist Amy Thorne, journalist Chloe Scott-Moncrieff and Lily Jones (AKA Lily Vanilli), the YBFs was set up to fill a gap in the food and drink awards arena. Seeking out and celebrating the grassroots talent of the industry – the YBFs are an award platform that champions unsung heroes within the food and drink industry.
About Design LSM
Design LSM are a UK-based practice who work internationally and have delivered interior designs for groups such as Galvin and D&D London.
About The MP Shift
The MP Shift are a New York-based concept, design and branding studio who recently won the James Beard Award and bring their experience of new markets and food concepts in New York. The founders of MP Shift - Amy Morris and Anna Polonsky - combine 25 years of experience in branding, design, programming, marketing and PR. Former clients have included Condé Nast, BMW, S.Pellegrino, LVMH, Etsy.
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